The Visibility Audit

Find out exactly why new clients can't find your salon or clinic

and leave with a personalised plan on how to fix it.

A full audit of your website, Google Business Profile, and Instagram

followed by a 90 minute strategy call where I share my findings

on where your business is invisible and what you need to do to fix it.

What is a Visibility Audit?

A Visibility Audit is a full review of your

Website, Google Business Profile & Content

Checking whether they tell

an accurate, consistent, complete story

about your salon or clinic.

It finds the specific reasons new clients can't find you

and gives you a written, personalised plan to fix it.

Why This Matters Right Now

What you Actually Get

Part One: The Audit

We go through your entire online presence,

Every service or treatment page,

Your Google Business Profile,

Your public directory listings,

Your content  the way a real client actually experiences it,

Searching for someone exactly like you.

Nearly half of everything typed into Google in Australia

is someone looking for a business near them, right now, not just general information.

And people aren't doing this once a month, they're doing it constantly.

The businesses winning that search have a complete, consistent online presence.

A fully optimised Google Business Profile doesn't just look better,

it gets clicked on far more often than an incomplete one.

The gap between visible businesses and invisible ones is widening fast.

Whether you run a salon or a clinic, the businesses pulling ahead of that gap aren't posting more.

They're making sure everything about their business the pricing, the address,

the booking link, the proof is the same across your online presence.

And part of how people are searching now includes

AI tools like ChatGPT and Google's AI-generated answers.

As part of your audit we are seeing how visible your salon/clinic is to ai reccomendation,

because 46% of consumers ask ai models to recommend a salon / clinic in their local area.

But the core of this audit is simpler than that:

Is your business easy to find, and does what people find make them want to book?

Get that right, and you're covered everywhere Google, Maps, AI search, all of it.

We find things like:

  • Two pages on your own website quoting two different prices for the same service or treatment

  • A booking link in your FAQ that routes to a system you stopped using

  • Your Google Business Profile, Facebook, and directory listings all citing a slightly different business name, address, or website

  • Service or treatment pages with real expertise behind them but no answers to the actual questions clients are asking before they book

  • A suburb footprint of just your city, when your actual clients are coming from suburbs your content never mentions

  • Stale trust content awards, results, reviews that exists but isn't visible anywhere a searching client would see it

Every finding is delivered the same way:

What's wrong, why it's actually costing you bookings, and exactly how to fix it.

You also get:

  • A rewritten Google Business Profile description and category recommendation, ready to paste

  • Five ready to post Google Q&A pairs, pre written from your own real business facts

  • 60 content ideas 10 per core service or treatment each built around the exact question a client is trying to answer before they book

  • One fully written, ready to post example caption, broken down so you can see exactly why it works

  • For clinics: content recommendations checked against AHPRA advertising guidelines where treatments involve prescription medicines with no generic "post a before/after" advice that could put your registration at risk.

Part Two: The Call (90 minutes, live)

We sit down together and go through the audit findings in full.

Not some generic report, the specific findings about your business

  • The Walkthrough (45 minutes) every mismatch, gap, and missed opportunity, explained plainly.

  • The Build (30 minutes) we turn the findings into a real plan: what you fix yourself, what you hand to your web person, what needs to go on your Google Business Profile this week.

  • The Roadmap (15 minutes)  a written, prioritised plan you leave with.

What You Leave With:

  • A full written audit of your website, Google Business Profile, and content

  • A rewritten GBP description and category list, ready to paste

  • 60 content ideas grounded in your real services, real pricing, real point of difference

  • A prioritised, written action plan: this week, this month, this quarter

  • Total clarity on exactly where you're invisible to new clients, and why

Brand Clarity: Sound Recognisable to the Right Client

Stop sounding generic online.

Start sounding like the business your dream client has been looking for.

In this module, we’ll tighten your brand clarity so your messaging feels:

  • clear

  • recognisable

  • aligned

  • trust building

Because when your online presence sounds like everyone else, clients compare on price.


When it sounds like you (with clarity),

the right client feels the difference.

You’ll learn how to communicate your value in a way that helps clients self identify faster.

Frequently Asked Questions

How long does the visibility audit take to prepare?

The full audit is prepared before your call, so the 90 minutes is spent on the plan, not the research. 

Do I need to prepare anything before the audit?

Only your Google Business Profile analytics from the past 30 days for extra analysis on whats happening currently with your current traffic.

Is this suitable for clinics, not just hair and beauty salons?

Yes. The audit works the same way for any local, appointment based beauty or aesthetics business hair salons, skin clinics, cosmetic clinics, and beauty studios all rely on the same three surfaces (website, Google Business Profile, content) to get found.

For clinics offering prescription treatments, content recommendations are checked against AHPRA advertising guidelines.

Is a visibility audit just about SEO?

No, SEO is only one part of it.

 

A visibility audit checks whether a real person searching for a business like yours can find you, trust what they find, and know exactly what to book and how much it costs.

Will this help with AI search tools like ChatGPT, not just Google?

Yes. AI tools build their answers from the same three places this audit checks, so fixing the findings improves your visibility everywhere at once, not just in traditional search results.

What if I don't have time to act on all the findings myself?

We can support you with our done for you service where we can help you to implement all these changes.

Book Your Visibility Audit

$498+ GST AUD

You can't fix what you can't see.

Find out exactly where you're invisible to new clients.